Event Planning in a Virtual Economy

Beth Lawrence is an award-winning, international meeting and event planner, connector, and entrepreneur. She is the CEO of Beth Lawrence Meetings and Events, and a Co-Founder of The Industry Formula, a PR and experiential agency specializing in launching brands and concepts. 

Over the past 10 years, Beth has made a name for herself in the Philadelphia hospitality industry, holding positions in event planning, sales, and marketing for brands such as Dave & Buster’s, Brûlée Catering, The Palm Restaurant, and Austin-based startup Snap Kitchen.

Since launching her first business in 2017, Beth has worked with business owners in the tech, blockchain, cannabis, hospitality, wellness, and lifestyle industries to craft unique experiences that will connect them with their customers, partner brands, and communities they serve. 

Her event experience ranges from private finance conferences; to intimate VIP dinners for international delegates; to multi-day citywide conventions, and a carless, 10-mile, public experiential pop-up that aimed to bring a healthier mindset to the citizens of Philadelphia.

Most recently, Beth has helped clients pivot their organization’s strategy from primarily in-person events and experiences, to digital and socially distanced experiences and campaigns.

Beth was recently awarded a 40 Under 40 Award by Arcadia University, and was the recipient of 2018’s Best Independent Meeting Planner Award by Pennsylvania Meetings & Events Magazine.  She has been featured in the Trade Show News Network, Corporate Event News, EXPO-sed Conferences Podcast, Marilyn Russell’s Remarkable Women, the Balance Boldly Podcast, Mid-Atlantic Events Magazine, and more.

Beth lives in Collingswood, NJ with her husband and her dog, Diesel, and holds a degree in Event Planning from Arcadia University.